One of the more telling stats is which website (beyond Google) sends the most traffic to ABC's official Oscar page. And the winner goes to...Facebook at 7.5 percent. This is a sign that even the Academy Awards has gone social.
I have to wrap this up now; my wife is giving me dirty looks—the Bachelor is about to propose to some woman getting out of a helicopter. Along with the other virtues of Internet connectivity, I've found that couch surfing can be a great escape mechanism. If you're one of the people who searched on, "When is the Academy Awards?" it's this Sunday, March 7, at 8 p.m. ET/5 p.m. PT.
Bill Tancer is an Internet trend analyst, columnist and author of the New York Times best-seller Click—What Millions Do Online and Why It Matters .