No, this isn't Candi . . . it's Rick -- one of five members of Candi's Rockin' Team. Our fearless leader would like us to chime in every once in a while on our experiences preparing the show. And since I did the shoot at Jay-Z's executive offices in Manhatten, I'm up first!
I'll admit that I wasn't a huge Jay-Z fan before I left for New York. As a kid, I rode around in the back of the family station wagon as my parents played 8-track tapes of Frank Sinatra, Barbra Streisand and Neil Diamond. So now, as a 37-year-old father of two who knows little about rap music, this was an interesting assignment. But I suspect that's why Candi sent me. She knew I would be pleasantly surprised and could help bring the magic of Jay-Z to the portion of our audience who didn't know the man or his music.
You feel the greatness and impeccable style the moment you walk into Jay-Z's headquarters. Gorgeous offices, hip showrooms for his Rocawear clothing line, breathtaking views of New York City, stunning artwork -- and that heavenly smell that hits you the moment you walk in the door. (The smell comes from $185 Dolce Vita candles that Jay keeps burning all the time.) We got great shots around the office for about an hour before rushing downstairs to meet Jay as he pulled up (his staff said I should call him Jay).
After brief intros, the tour began. You can see a chunk on the show, but I'll tell you what the cameras didn't adequately capture: Jay's staff really digs their boss. Jay told me he believes in finding people who share his vision and then getting out of the way to let them soar. I wanted Jay to explain all elements of the business for our cameras. But Jay was rather sneaky in avoiding that role -- he wrangled employees from every corner of the building to explain the nuts and bolts. Believe me - it's not because Jay didn't have the knowledge! (During my afternoon there, I was amazed by his complete grasp of every element of the operation.) But it was obvious to me that Jay doesn't have anything to prove and wanted the spotlight to fall on the army of talent that makes his empire run. He wasn't hogging the spotlight - he was giving credit where credit is due. It impressed me.
I was also impressed by what our cameras were NOT allowed to capture. I got a stern warning when my camera got near his credenza of personal photos inside his private office. Family photos are strictly off limits. As a producer, it drives you nuts that you can't film a snuggly picture of Jay and wife Beyonce or a heartwarming photo with his mom. But I knew better than to ask twice. Jay fiercely protects his privacy - and even in an intimate tour, there is only so he was willing to go. It frustrated me as a producer, but made me like him even more as a person.
My overall impression? I can tell you that Jay-Z is one SMART businessman. With no Harvard Business School, he figured it all out the hard way and climbed to the top with street smarts, vision, and staying true to himself. And the music? In the course of writing and editing his pieces, I think I watched every one of his music videos and movies. I'm not ready to throw away the Frank Sinatra albums I listened to in my youth, but I have a whole new world of appreciation for rap because of Jay-Z. There is absolute genius in the way his mind generates poetic lyrics. And knowing his full life story, I'm no longer judgmental the way I was when listening to individual Jay-Z songs out of context. I actually went to Jay's intimate concert at the House of Blues in Chicago the night before our taping. It was painfully obvious to my amused teammates that this was my first rap concert. I had a blast. But that is the topic of a whole new blog.