Marcus Cyganiak's Blog

by marcuscygy

Deficits Put The Miami Herald Up For Sale

Posted on Dec 16, 2008 6:57 PM

One of the most well-known publication papers within the United States is now up for sale due to great deficits.

The Herald is one of the largest of 30 daily newspapers publicized by The McClatchy Company, with a daily circulation rounding to 210,000. Having won 19 Pulitzer Prizes puts The Miami Herald into a prized class of prestigious papers worldwide.

With newspaper sales shrinking at an alarming rate now during the current recession, The Miami Herald, which was part of the Knight Rider group that was originally purchased for $4.5 billion in 2006 by McClatchy, has now plunged to a $2 billion debt burden.

One of the main reasons for this dramatic drop is because advertising firms are no longer spending their money to place ads in the paper. So what prompts these firms to discontinue their spending with The Miami Herald, or any other paper for that matter? The consumer rate prompts it.

We are living in the modern age where newspapers have become an infrequent process of attaining information. Instead, people around the world are using the Internet as their number one source for all information they attain. Access through the Internet has increased tremendously by means of computers, cell phones, iPods, handheld devices, etc.

Thus far there have been no serious inquires regarding a purchaser of The Miami Herald. I cannot see anyone wanting to buy the paper unless they have a new innovative way of marketing The Herald. Even then, I don't see purchasing The Miami Herald a viable option for anyone during this recession.

I believe we'll soon see various newspapers become extinct.

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