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Your 27-Second Green: Pick a Cleaner Soap
So when Seventh Generation, masters of eco-friendly household cleaners, launched a new line of soaps, lotions, and body washes this summer, I was game to get my suds on. Like any packaging, you should skip the marketing hype on the front ("natural," "pure," and "healthy" aren't regulated claims) and flip to the backside. Here, the science is transparent and promising: No parabens, phthalates (hormone disrupters that have been linked to increased cancer risk), or synthetic fragrances.
Equally noteworthy: This line is one of the first to qualify as a USDA Certified Biobased Product. The new seal discloses the percentage of materials that are made from renewable plant and marine elements versus petroleum products. All certified products must meet a threshold of 25 percent renewable resources, but Seventh Generation's mandarin-scented body wash, for instance, is 93 percent plant-based. Consider it a clean routine that leaves no residue of environmental guilt. ($4 to $8, seventhgeneration.com)
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