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You WILL Use These Jedi Mind Tricks to Persuade People
That's why I'm glad to have come across these 17 Ways to Persuade People. The advice is meant for people in marketing, but I think it applies to the rest of us too, whether our intended audience is the PTA board or a group of coworkers or a toddler who doesn't believe in eating food.
The whole article offers some great ideas, but here were the tips I thought were most interesting:
"Emphasizing the positive can be more persuasive than pointing out the negative." This seems to apply to pretty much every arena of life. So less, "You putting on your shoes and then taking them off and them putting them on again is making us so late," and more, "I bet you could put on those shoes even faster!"
"Story beats data." Yes, I know this already. Cautionary tales about a little girl who refuses to bathe until trees start growing out of the dirt on her skin have been much more successful than saying, for example, "People have to bathe."
"If something happens often enough, you will eventually be persuaded." Which is why I keep putting those things called vegetables on my kid's dinner plate!
Whatever you plan to use your new found powers for, read the whole article for the secrets of persuasion, including the fascinating phenomenon called "The Sullivan Nod."
Read more on getting your point across:
Dr Phil's Rules for Talking and Listening
What Oprah knows for sure about communicating
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