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A Charity Project Turned Big (Sparkly) Business
Bewildered by the big, chunky bracelets, earrings, and rings seen everywhere from Forever 21 to J.Crew? We asked the sister duo of Jodie and Danielle Snyder behind cult-favorite jewelry line, DANNIJO, how to pull off bold pieces (like their Bea necklace at left). Their company started as a labor of love after Jodie's visit to Lwala, Kenya for an internship in 2006. She learned about the devastating rate of HIV infection among the villagers after one-third of them were tested by doctors at the nearest hospital--a four hour walk away. Determined to make a difference and build Lwala's first health facility, she co-founded a non-profit and named it after the community (L.W.A.L.A.) giving it the acronym "Live With a LIfe-long Ambition." To raise funds for the cause, Jodie and her sister designed a capsule jewelry collection--a passion they shared as children. The small line was so successful that their charity project quickly turned into big business, resulting in the creation of their attention-grabbing accessories label. The DANNIJO guide for pulling off statement jewels:
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