Adam Glassman, O magazine's Creative Director, has made a new discovery:

I’ve had to buy my share of baby’s gifts over the years, and just because a present is meant for a little one doesn’t make it any easier to find the perfect thing. Which is why I’m crazy about Burt’s Bees Baby, a new line of organic apparel and earth-friendly products. The clothing—in tasteful shades of muted grays, pinks and creams—is absolutely adorable, and is sure to please style (and environmentally) conscious parents. And while 100% organic clothes are usually quite expensive, these pieces are super affordable: a 3-piece newborn set (bodysuit, bib and hat) is $9.99; a baby knit terry coverall is $14; a 7-piece gift basket (which includes clothing, shampoo and lotion) is $39.99. The line, available now at Target.com, will eventually expand to include home and lifestyle products, but in the meantime I’ve found my new go-to baby gift.