|Get the best of Oprah.com in your inbox. Sign up for our newsletters!|
How To: Be a Little Brilliant
"When you get a job – say [to design] an ad for a dry cleaner – many images come to mind, we all have preconceptions. My suggestion is to forget every image that comes to mind, forget everything you know about dry-cleaning.
"Instead of sitting at your computer, and looking at books, go to a dry cleaner, and sit there. The way to get an interesting idea is to go to the source. Stay there until you have thought of something interesting about dry-cleaning. Then, listen to that idea and it will design itself."
This, from Bob Gill, creative industry great and co-founder of D&AD, a British educational organization that celebrates excellence in design and advertising. Good timing too, this advice coming at the brink of spring. You have our permission to tell your boss: "Sorry, I was trying to have a brilliant idea so I just had to get outside this afternoon and go straight to the source."
Please note that Harpo Productions, Inc., OWN: Oprah Winfrey Network, Discovery Communications LLC and their affiliated companies and entities have no affiliation with and do not endorse those entities, projects, or websites referenced above, which are provided solely as a courtesy. You should conduct your own independent investigation before using the services of any such entities, projects, or websites. Information is provided for your reference only.