Photo: Courtesy of Exude

Lipstick has had a cult following since...well...forever, but the same fundamental problems have existed since the very beginning. The bullet quickly transforms from a sharp, perfect slant to a dull, rounded nub in just a few uses—making application less precise. Gloss is always an option, but getting the last quarter out at the bottom of the tube with the wand is usually impossible. Exude's new line, however, is checking off those cosmetic quandaries one-by-one. The plastic applicator retains it's shape no matter how many times you reapply. Plus, you can release as much or as little of the moisturizing, mint-scented color as you want by clicking the bottom of the tube clockwise. If you've over-clicked, turning the base in the opposite direction sucks the product back inside so that you never waste a drop. For a more satiny look, opt for one of the nine crème shades. If you love shine, try the five gloss shades that range from red to clear.

$29, ExudeLipstick.com

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