Photo: Kim Grisco

You may be asking yourself, "And why is that so important?" If you've ever tried to check out your butt while trying on jeans, then you know that it is no easy task—there's lots of twisting, turning and neck strain involved. American Rag Cie, a California-based retailer, recently solved this fashion dilemma by embedding a camera for your derriere into the dressing room mirrors of their World Denim Bars. After all, the back view is just as important (if not more so when it comes to jeans) as the front. These strategically placed, closed-circuit cams give you a 360-degree view while you look straight on. (And no, it's not recording you or your attempts to squeeze into those ultraskinny styles.) Finally, finding the perfect booty-hugging jeans isn't such a pain in the neck!

[And it's not only the ladies who are getting in on the action...]


Finding denim that doesn't sag or gap in the bum isn't a gender-exclusive dilemma. Guys, we may not always see eye to eye, but when it comes to shopping for jeans, we share your pain.


What do you think about this dressing room breakthrough? Wish a store near you would install one? Share your fashion thoughts.