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A Jewelry Designer Reimagines Flea Market Baubles
When it comes to Elva Fields, Emily Maynard's lively jewelry line, the name of the game is reinvention—whether Maynard is transforming flea market beads into eye-catching earrings or reinvigorating an estate sale necklace with a blingy brooch turned pendant. Maynard's one-of-a-kind pieces, as colorful as they are unique, combine midcentury flair with a thoroughly modern aesthetic. "I love that I'm able to make each item into something people will wear again," she says.
"When I was growing up," Maynard says,"my mom had an uncanny ability to find lackluster furniture at the flea market and resurrect it into something amazing." While planning her wedding in 2003, Maynard applied the same concept to jewelry, transforming 1930s celluloid pendants and gemstone beads into keepsakes for her maid of honor, mother, and grandmother. "From then on," she says, "I couldn't pass a garage sale or antiques market without stopping to see what kind of materials I could dig up." Elva Fields—named for Maynard's great-grandmother—launched that year.
With two young daughters, Maynard has had to curb her frequent flea market runs; she now goes on dedicated buying trips all over the country a few times a year. (She does admit, however, to braking at the sight of any yard sale.) She stores her finds by material or color, experimenting with new designs by juxtaposing strands and beads until a felicitous combination emerges. "With vintage pieces," Maynard says, "everything you're working with has a story. I try to let the personality of each piece tell me about the new life it should take on."
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