Help! Mayday! SOS!

by Martha Beck
Help is out there, if you know how to ask.

Asking for help is psychologically risky because it triggers a mechanism in the human psyche called the norm of reciprocity. If you give me something—money, advice, time—I must give something to you that we tacitly agree is of roughly equal value. Otherwise we won't sustain an amicable bond for long. Only the churlish keep score overtly, of course, but even generous people get uneasy when one party in a relationship takes and takes and takes without giving anything in return.

1. Frame all your problems as how-to questions

Simply begging for aid when you feel overwhelmed is likely to make honest folks back away, while exploiters smell blood in the water. Instead, you might do better to phrase all your problems as "how" questions: "How do I break through the glass ceiling in this company?" "How should I go about changing this flat tire?" "How can I help cure AIDS?" Whether your problem is tiny or monumental, asking "How…?" means you're a capable person in the process of becoming even more capable—not a charity case or a manipulator's mark.