How to Be a Star at Work: 7 Rules for a Really Big Career

Rule 3: Don't personalize things that aren't personal.


Have you ever wanted to suggest something new at work, only to back down for fear people would think it was a dumb idea? Or shied away from offering an opinion or making a decision because you didn't want to rock the boat? Although these are natural reactions, they also show a lack of confidence in your own instincts.

Think of it this way: If you're convinced your idea is a good one—or at least, that it has a high enough potential upside to offset the risks involved—why would you expect others to torpedo it? Believe in your own instincts, and sell your idea. If you don't—who will?

Of course, you have to sell it like you mean it. When you're speaking to someone, do you ever:

  • Insert qualifiers, saying, "I was wondering if we might consider…" as opposed to simply, "Let's try…"?
  • Insert "I think" unnecessarily? I've stopped using that phrase altogether—it only serves to water down your point.
  • Downplay your own ideas with phrases like "I'm probably way off base here, but…" or "This might be a stupid idea, but…"?
  • Talk in circles, trying to head off objections, rather than putting out your ideas as straightforwardly as possible?

It's easy to fall into language traps, most often when you overthink what you want to say rather than just say it. Women in particular are prone to using self-defeating language. But the more clearly you express your ideas, the more seriously they will be taken, putting you a step ahead from the get-go. And don't feel the need to overexplain yourself—have confidence that your ideas are valid on their merits.

In terms of attitudes about their own abilities, people tend to fit into one of four categories. They're good at what they do, and they know it. Or they're good at what they do, but they don't know it or don't believe it. Or they're not very good at what they do, and they know it. Or they're not very good at what they do, but they think they are—or at least present themselves as though they are.

In my experience, more women than men fall into the second category. They're good at what they do, and incredibly valuable to their teams at work—but they continually undervalue themselves. Of the four categories, this is not only the most self-defeating, it's one of the most common. (And by the way, for what it's worth, far more men than women seem to fall into the last category, ascending the corporate ladder on chutzpah rather than talent.) So don't make the mistake of undervaluing yourself and your efforts—you'll only succeed in blocking your own progress.



Adapted from Basic Black: The Essential Guide for Getting Ahead at Work (and in Life), by Cathie Black. Copyright © 2007 Cathleen Black. Published by Crown Business, a division of Random House.