Dimensions Required Files Size or Length Loop/
Time
 Media Types Accepted Audio Accepted 3RD Party Serving
Skyscraper 120x600 or
160x600		 .jpg/.gif/rich media, 3rd
party tag, click through URL. If using DART, please send Redirect tags.		 35k 2 loop
15 sec		 All Rich Media except DHTML. User Enabled Audio Streams Only Y
Additional Notes: See banner ad policy below.
Leaderboard 728x90 or
468x60		 .jpg/.gif/rich media, 3rd
party tag, click through URL. If using DART, please send Redirect tags.		 35k 2 loop
15 sec		 All Rich Media except DHTML. User Enabled Audio Streams Only Y
Additional Notes: See banner ad policy below.
Floating
DHTML		 400x400
or less		 3rd party tag 100k 13 sec
includes reminder		 Eyeblaster, Unicast, Pointroll, Atlas, Dart, Interpolls, United Virtualies Shoskele, Eyewonder User Enabled Audio Streams Only Y
Additional Notes: See rich media specification below.
HTML
Newsletter
Skyscraper		 120x600 Standard .jpg/.gif only 35k Static gif or jpeg Only Standard .gif or .jpeg No N - no tracking pixels
Additional Notes: Please include a click-through URL.
"Oprah Alert
E-mail Text
Message"		 Daily alert and Mission Calendar-4 text lines 200 char. max(includes spaces) Click through URL N/A N/A N/A N/A N - no trackig pixels
Additional Notes: Please include a click-through URL.
Sponsor Box 130x178 PSD/EPS logo and 62 characters/11 words
of text (max)		 20k No loops .gif/.jpeg No Y-no iframes/ rich media
Additional Notes: Images allowed: Logo (we keep the sponsor box simple with logo and text). Include click-through URL
Today on the Show
or Audio Stream
Companion 		180x150 .jpg/.gif/rich media, 3rd
party tag, click through URL		 30k 2 loop
15 sec		 All Rich Media except DHTML User Enabled Audio Streams Only Y
Additional Notes: See banner ad policy below.
Video Ad Multiple bit rate.
Size varies based on connection		 Quicktime File Preferred, we also accept Beta SP tapes 15 sec N/A 44.1 khz mono 16bit sound minimum 44.1 khz mono 16bit sound minimum N - no tracking pixels
Additional Notes: Beta SP or Quicktime File, max 2 different video streams total per campaign
Video Channel
Companion Ad
728x90 .jpg/.gif/rich media, 3rd party tag, click through URL. If using DART, please sent Redirect URL. 35k 2 loop
15 sec		 All Rich Media except DHTML No Y
Additional Notes: See banner ad policy below.
Video Ad -
Oprah Video Channel And Box Ad
Multiple bit rate.
Size varies based on connection plus 300x250 static ad		 Quicktime File Preferred, or MPEG, IMX, Digital Betacam, Betacam SX, Betacam/Betacam SP tapes - 320x350: .jpg/gif 15 sec/ 30k N/A Video: 720x480 or 640x480, 4:3 aspect. MPEG-2, MPEG-4 or MOV formats box ad:.gif/.jpg only. 44.1 khz mono 16bit sound minimum N - no tracking pixels
Additional Notes: Beta SP or Quicktime File, max 2 different video streams total per campaign
Large Box 300x250 .jpg/.gif/rich media
3rd party tag, click through URL. If using DART, please send Redirect URL.		 35k 2 loop 15 sec All Rich Media except DHTML User Enabled Audio Streams Only Y
Additional Notes: See banner ad policy below.
Homepage Ad 184x90 .jpg/.gif/rich media, 3rd party tag, click through URL. If using DART, please send Redirect URL. 25k Static-no loops or animation .gif/.jpg or Javascript tag No Y
Additional Notes: No expansion or floating units.

General Information

Banner Policy
Banners (120x600, 728x90, Skyscrapers, etc) may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Harpo Inc. and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.

Changes and Cancellations
All creative materials must be received at least 5 business days prior to the launch of the campaign. If creative is delayed, Oprah.com reserves the right to extend the campaign end date by same number of days creative was delayed.

Rejecting Creative
Harpo reserves the right to approve all ad creatives which will run on Oprah.com. Oprah.com reserves the right to reject any creative that does not follow Oprah.com specs.

SWF File Policy
Oprah.com will accept up to three creative executions per ad size, with one unique URL per creative, per campaign.

We will provide click through data for each placement.

The following files must be trafficked: .swf, backup .gif, click-through URL.

Oprah.com will create the HTML which calls the .swf creative. Oprah.com will not be responsible for counting clicks on .swf creatives that are not trafficked to this spec. Please see the bottom of the page for more details.

3rd Party Tag Policy:
Oprah.com will accept and traffic up to three tags per placement, per campaign.

Late Creative
Harpo, Inc. will not guarantee the start date for late creative.


Expanding Banner - User Initiated

General Specs
• Creative should clearly state “Roll Over/ Peel Me For More info” (or something similar).
• A maximum of 30% of the banner can contain the hotspot. The hotspot must be on/ around the area that says “Roll Over/ Peel Me For More info”.
• If running a wrapper on a page, only one banner can expand by mouse roll-over.
• Panel should disappear upon user scroll off.
• Size: 35 K max file size.
• We only accept one expanding RM banner per wrapper/page.
• We accept the following: Pointroll, Eyeblaster, Klipmart, Unicast, Interpolls, United Virtualies Shoskele, Eyewonder, Dart, and Atlas Rich Media.
• Audio must be user-initiated on mouse click
• Mute button required

Horizontal panel
• Panel will expand downwards from the 728x90 ad placement within the pages of Oprah.com.
• Drop Down/ Peel Back panel should not exceed 728x200 pixels in total, banner inclusive.

Vertical panel
• Panel will expand to the left of the 120x600 or 160x600 ad placement within the pages of Oprah.com.
• Expanding panel should not exceed 240x600 pixels in total, banner inclusive.

Large Box
• Panel will expand downwards from the 300x250 ad placement within the pages of Oprah.com
• Expanding panel should not exceed 300x500 pixels in total, banner inclusive.


Rich Media - Non User Initiated

Ad Formats: Floating ad / with reminder

Allowed dimensions • 400x400 pixels
Accepted reminder types • Floating, Banner
• Floating reminder size should not exceed 200x200 pixels, or banner size
(728x90, 160x600, 120x600)
Max Play duration • 10 sec, must disappear after a max of 10 seconds
Close Button • Required
Audio • Audio must be user initiated on mouse click


General
Accepted types • We accept the following: Towel Boy and Bad Boy Pointroll creative, Eyeblaster, Unicast, Klipmart, Interpolls, United Virtualies Shoskele, Eyewonder, Dart, and Atlas.
Accepted Ad Formats • Floating ad, Expandable banner, Polite banner, Standard banner
Not accepted Ad Formats • Window ad, Commercial break, Wallpaper ad, VideoClip ad
Lead time • 5 days
Maximum file size • 100KB
Accepted Flash versions • Flash 5, Flash 6, Flash 7, Flash 8, Flash 9
Close Button • Close button must have non transparent background
• Delayed appearance of the Close button is not allowed
• The minimal Close button size is 40x40 pixels
• Close button should have "Close" text
• Close button should have "X" symbol
• Close button location can be any location
Reminder • Max Play duration for Reminder:10 seconds
Video Specifications • Max bits per second: 550 Kbps
• Max video movie length: 15 sec


Creating a Flash Ad that is not 3rd party served

In order for Oprah.com to properly track clicks for advertisers using .swf files, we do some initial testing. When we receive the .swf files, the first step for us is to check if the files click through. If they do, this indicates that  a click-through URL has been assigned to the .swf by the creative agency or client. When this happens, Oprah.com is not able to insert the click-through URL, and therefore we cannot track or report on the clicks or click-through rates.

Any click-through URLs should be assigned to the creative by Oprah.com. We will be able to embed our ad server tracking code along with the destination URL. If the advertiser assigns the click-through URL to the .swf file, Oprah.com will not be able to report clicks or measure click-through rates.


Single Click To assign a clickTAG for your advertisement

• The Flash File (.fla extension) must first be modified.
• The clickTAG is the tracking code assigned by the ad-serving network to an individual ad.
The clickTAG allows the network to register where the ad was displayed when it was clicked on.
This click-through data is reported to the ad servers so advertisers may determine the effectiveness of their campaign.
• The code below will allow ad-serving networks to dynamically assign a clickTAG to their ad.



Flash MX 2004/Flash 7
• In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG,"_blank") statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad-serving network, which allows them to register a user's click on that advertisement.
• The url variable, clickTAG should be inserted without "" for the creative to work properly. See picture below. In order to have a new browser window open when clicking on the banner, enter "_blank" for the window variable. See picture below.



• Upload the gif into the OAS creative portion first and then upload the swf file and finally upload the HTML which makes all the calls.

To learn more about modifying Flash files, please visit the Macromedia website at http://www.macromedia.com/resources/richmedia/

**Please also include a backup/default .gif with traffic.
**.SWF File Policy: Oprah.com will accept up to 3 creative executions per ad size per campaign.

©2008 Harpo Productions, Inc. All Rights Reserved.