Sandra—Canonsburg, PA
Our family has had a printing and design business for 46 years. However, since my mother passed away 10 years ago, it has been struggling. I want my 80-year-old father to see the business make the 50-year mark. My goal: to reinvent the company.
- Examine the competition to uncover new market opportunities and help you identify ways to distinguish your company.
- Make sure you have the resources, people and experience to effectively manage the publishing side.
- Look at your expenses and income before you decide. Be prepared to cover the cost of marketing your new services.